One major advantage is that you can even run Rufus off a USB stick if you download the portable version. It lets users format USB flash drives and burn Windows 10 ISO files to USB in order to create a bootable media, which can then be used to install Windows 10 and older versions of the OS, until Windows 7.
Since it was first released in 2011, Rufus has been a very popular tool for creating Windows installers on USB.
